Focus on Industry Resources
PACK FAIR – Shanghai International Packaging Fair (hereinafter referred to as “PACK FAIR” or “Shanghai International Packaging Fair”) is a world-leading packaging exhibition showcasing a comprehensive range of finished packaging products, packaging materials, packaging machinery, and related services. Since its inception, the exhibition has been successfully held for nineteen editions, with its scale expanding year by year and the number of professional visitors growing exponentially, earning unanimous recognition from both exhibitors and buyers. The majority of exhibitors are renowned enterprises from the domestic and international packaging industries. Their exhibits feature alternative products to various conventional packaging equipment and materials, positioning them at the forefront of the packaging industry and establishing PACK FAIR as a unique bellwether in the domestic printing and packaging sector. The exhibition attracts over 60,000 professional buyers with strong purchasing power from more than 20 provinces and cities across China and over 40 countries overseas. As a trendsetter driving the development of the packaging industry, PACK FAIR – Shanghai International Packaging Fair is undoubtedly the ideal platform for meeting domestic and international buyers of substance, fostering trade and cooperation, exploring emerging markets, promoting your brand, and building industry connections.
Industry Trends at a Glance
China’s packaging industry has experienced rapid growth in recent years and is undeniably one of the driving forces behind China’s economic expansion. By 2030, the total output value of China’s packaging industry is expected to exceed ¥5.5 trillion, making China the world’s largest packaging market. The rapid development of China’s packaging market should not be underestimated. The International Packaging Research Committee forecasts that from 2025 to 2030, the global printing and packaging industry will maintain a growth rate of 4.2%. Emerging markets in South America, including Brazil, Chile, and Argentina, are projected to grow at 3% annually; Southeast Asian markets such as Indonesia, Malaysia, Thailand, and Vietnam are expected to grow at approximately 6%; Eastern and Central European markets including the Czech Republic, Poland, Romania, and Russia are forecast to grow at 4%; and China’s growth rate is estimated at around 7%. Without question, with its ultra-large scale and exceptionally high growth rate, China will continue to maintain its dominant position in the global packaging industry. According to data from the Freedonia Group, a leading U.S. market research firm, nearly half of the global growth in packaging demand originates from China’s rapidly expanding market. In China, the packaging industry has become a “sunrise” industry with enormous growth potential.
Showcasing at a World-Leading Professional Packaging Expo
As the world’s largest and most professional trade event in the packaging industry, this edition of PACK FAIR – Shanghai International Packaging Fair will span over 55,000 square metres, bringing together renowned domestic and international suppliers and professional buyers with strong purchasing power to create a truly spectacular global packaging event.
Seizing Global Market Share
PACK FAIR – Shanghai International Packaging Fair is dedicated to driving the rapid development of the packaging industry both domestically and internationally. The exhibition is expected to attract over 60,000 buyers. International visitors will primarily come from emerging markets in East Asia, Southeast Asia, South America, North America, Eastern Europe, Western Europe, and Africa, as well as several traditional packaging powerhouses. Printing and packaging buyers from Russia, South Korea, Japan, Vietnam, India, Brazil, the Philippines, Indonesia, Australia, the United States, Saudi Arabia, Belarus, Tajikistan, Thailand, Singapore, Afghanistan, Azerbaijan, Bahrain, Libya, Yemen, Iran, Algeria, Palestine, Kazakhstan, Canada, Kuwait, Romania, Malaysia, Mongolia, Peru, Turkey, the United Kingdom, Egypt, Bulgaria, the DPRK, Germany, France, Myanmar, Mexico, Norway, Portugal, Tanzania, Iraq, Jordan, Chile, the Virgin Islands, and other countries and regions will attend the exhibition in person.
Gathering Buyer Intelligence, Meeting Market Demand
Over 10,000 packaging-related materials, products, and equipment will be showcased at PACK FAIR – Shanghai International Packaging Fair, covering the entire packaging value chain and providing a comprehensive display of finished packaging products, materials, machinery, and related services. During the exhibition, specially invited brand-name buyers will gather at PACK FAIR, further helping exhibitors efficiently promote their corporate brands, identify emerging trends in packaging development, and accurately gauge the future direction of the packaging industry. As a bellwether of the packaging industry, with the launch of numerous new products and the active participation of packaging industry leaders, PACK FAIR – Shanghai International Packaging Fair stands at the core of the packaging industry and will continue to drive its rapid development.
Maximizing Your Return on Investment
Through years of development, PACK FAIR – Shanghai International Packaging Fair has accumulated a visitor database of over 800,000 packaging industry professionals and a high-quality network of global packaging procurement enterprises. More than 1,000 buyers of substance, organized by over 50 domestic and international manufacturing associations, will attend the event. The exhibition offers 360-degree, full-perspective marketing channel expansion to help you efficiently identify and connect with your target buyers. Through diversified channels, a comprehensive year-round promotional plan is provided to intensively publicize your corporate information and products, enhance your brand image, and maximize your return on investment.
Building Your Industry Network
This edition of the packaging exhibition brings together over 600 renowned enterprises, more than 100 print and online media outlets, over 50 domestic and international industry associations, and more than 10 exciting concurrent events, including: Packaging New Trends, Green Packaging Forum, Business Matchmaking, Packaging Innovation Carnival, Stamp & Gift Redemption, Packaging New Technology Launches, and Guided Exhibition Tours. These activities create excellent opportunities for you to meet industry leaders and build the most efficient business networking platform.
Diversified Marketing Channels to Efficiently Identify Your Target Buyers
Hexin Exhibition has been deeply rooted in the packaging industry for over a decade, possessing more than 800,000 precise data records covering the full spectrum of target customers. Co-organizers and partners in over 10 countries and regions around the world regularly extend targeted invitations to prospective buyers. A comprehensive range of diversified marketing channels is employed, including: industry portal websites, search engine promotion, direct mail, e-newsletters, mass SMS, social media, and the official exhibition website. Over 100 domestic and international print and online media outlets provide full coverage. Visitors from China as well as Russia, South Korea, Japan, Vietnam, India, Brazil, the Philippines, Indonesia, Australia, the United States, Saudi Arabia, Belarus, Tajikistan, Thailand, Singapore, Afghanistan, Azerbaijan, Bahrain, Libya, Yemen, Iran, Algeria, Palestine, Kazakhstan, Canada, Kuwait, Romania, Malaysia, Mongolia, Peru, Turkey, the United Kingdom, Egypt, Bulgaria, the DPRK, Germany, France, Myanmar, Mexico, Norway, Portugal, Tanzania, Iraq, Jordan, Chile, the Virgin Islands, and other countries attend the exhibition. The team participates in over 30 domestic and international industry exhibitions, association annual conferences, and press briefings. More than 10 exciting concurrent events offer an excellent opportunity to expand your industry network.
In addition to promoting the exhibition’s own brand and organizing visitors, PACK FAIR – Shanghai International Packaging Fair can also tailor a series of marketing solutions for you, including targeted customer invitations, sponsorship of concurrent conferences, on-site advertising, and more. These efforts, combined with the exhibition’s promotional activities, will help you efficiently reach your target customer base and enhance the brand image of your company and products.
